Point-of-Purchase
Studies show that over 70% of all purchasing decisions take place at the point of purchase (PoP). Face to face with several different choices, the consumer decides on the spot, right then and there, which product will be awarded his/hers valued dollar/Euro. Research shows that over 30% of products in the shopping cart at checkout were not a planned purchase when customer entered the store.
Any technology that helps manufacturers and retailers communicate effectively with shoppers the moment they exert their choice - the moment the Dynamics of Choice play a part in the economic cycle and, as floodgates, divide the flux of consumer dollars in streams -, that technology will have great impact on the whole Economics of Choice.
Digital Stream Interactive (DSI) has developed such a technology. By combining state of the art Digital Signage technology powered by PANASONIC © and the most advanced techniques of Dynamic Point of Purchase Communication we were able to develop the ultimate tool that combines the best in effectiveness of the traditional tools used by manufacturers and retailers, all deployed and used the moment the consumers make their choice.
